In this system you will learn the history of brand; how to build a brand foundation, create your corporate values, mission statement and company promises. You will be taken step-by-step through the construction of brand development guidelines and a brand audit; also identification and creation of all touch-points and your brand personality; plus, tips for branding it yourself.

This system is divided into seven separate days of instruction. You can create momentum by listening according to your own schedule and at your own pace.

Day 1 – System Introduction
Day 2 – Brand Education
Day 3 – Your Brand Audit
Day 4 – Disassembling Your Brand’s Elements
Day 5 – Creating Your Brand Foundation
Day 6 – Reassembling Your Brand’s Elements
Day 7 – Tips & Summary

The brand brief worksheet once completed, is a complete industry Brand Brief, which provides professional guidelines for any third-party design and creative vendors or agencies to assist you in the future growth of your brand.

"Brand is the average collective opinion of a product or service. This opinion is held in the minds of people, including your customers; it is generated by everything that your customer sees, hears, touches, interacts with and in some cases what they smell or taste (such as, food or perfume). The interaction points or devices are called, touch-points."